Tag Archives: Netflix

Pride Month Gets a Quieter Reception From Streaming Platforms This Year

Members of Netflix’s hit show Heartstopper during the “Pride in London” festival in 2023. Getty Images for Pride In London

In past years, major streaming services marked the arrival of Pride Month with events like concerts and art installations to spotlight LGBTQ+ voices. In 2023, for example, Hulu transformed New York’s High Line with floral sculptures as part of its “Pride Never Stops” campaign. The following year, HBO Max hosted virtual and in-person screenings of LGBTQ+ titles, alongside other Pride-themed initiatives. As the first week of Pride Month 2025 draws to a close, however, it feels a little like that once-vibrant corporate support has dimmed. With a few exceptions, major streamers so far have limited their engagement to modest content collections and a scattering of social media posts.

As of this writing, only Netflix, Apple TV++ and HBO Max have posted about Pride on X or Instagram. Meanwhile, in-app promotion of LGBTQ+ content varies widely. Hulu and Peacock both feature dedicated Pride collections on their homepages. Hulu, for instance, has placed a banner near the top of its app that reads: “Hulu has Pride. Watch your LGBTQ+ faves now.”

Netflix, the largest streaming service in the world by subscriber count (more than 301 million as of the end of 2024), has a Pride-themed collection of content in the app. The streamer’s “@Most” accounts on X and Instagram — which are separate from the main “@Netflix” account—are celebrating the month via a “Pride Syllabus” series that guides the platform’s LGBTQ+ audience through Netflix content that ties back to and reflects curated themes in queer culture. 

The “syllabus” kicked off on June 1 with a number of playful “Happy Pride” style posts that have already seen engagement from talent like Trixie Mattel, Benny Skinner and Hunter Doohan.

Other platforms have taken a quieter approach. Some Pride collections are buried within app menus, surfaced only by algorithms or missing entirely. It’s a shift that one could argue reflects broader recalibrations in how corporations approach diversity, equity and inclusion (DEI)— particularly under the renewed scrutiny of the Trump administration.

President Donald Trump, who has made rolling back DEI efforts a priority, does not plan to issue a proclamation recognizing June as Pride Month, White House press secretary Karoline Leavitt confirmed during a briefing on Tuesday (June 3).

Axios reports that services like Paramount+ and Tubi say they still intend to post on social media about Pride, but an overall decline in streaming-wide visibility is clear. The pullback among streamers also aligns with a trend across Corporate America: a recent survey by Gravity Research found that 39 percent of business executives—including leaders of Fortune 500 companies—say their companies are scaling back Pride-related efforts this year, which includes anything from event sponsorships to branded social campaigns. 

Polling also suggests this shift might not actually be surprising to LGBTQ+ audiences. A recent Pew Research survey found that nearly 70 percent of LGBTQ adults believe most companies promote Pride Month more out of business interest than genuine support.

To be sure, many platforms continue to offer queer-themed titles year-round. Services like HBO Max, Netflix and Prime Video maintain collections that highlight LGBTQ+ stories and characters. However, these folders are often tucked inside navigation menus or triggered only by past user behavior. In effect, unless a viewer has already been engaging with LGBTQ+ content, they may not see any sign of Pride Month in the app at all.

Here’s a look at where things currently stand across major streaming platforms (as of the first week of June):

  • HBO Max has posted about Pride on X and Instagram and features an “LGBTQ+ Voices” collection in the app.
  • Netflix has posted about the month on X and Instagram, and includes Pride-themed content inside the app.
  • Paramount+ has a “Mountain of Pride” collection but has not yet posted on social.
  • Apple TV+ has posted on X and Instagram but does not feature any Pride-themed collection in its app.
  • Disney+ is showcasing a Pride collection in the carousel at the top of its main screen.
  • Peacock includes a “Celebrating Pride Month” row of content and has posted on Instagram.
  • Hulu is promoting Pride with a homepage banner and collection titled “Hulu has Pride.”
  • Prime Video has neither posted on social nor highlighted Pride-themed content in the app.



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From daytime to drama, Sherri Shepherd makes shift in Netflix’s “Straw”



From daytime to drama, Sherri Shepherd makes shift in Netflix’s “Straw” – CBS News










































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Sherri Shepherd joins “CBS Mornings” to talk about her role in “Straw,” a Netflix thriller about a single mother pushed to her breaking point. The Emmy-winning talk show host plays Nicole, a bank manager held hostage during a robbery.

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Sesame Street signs deal with Netflix for its 56th season

PBS CEO on Trump targeting funding



PBS CEO says “we have never seen a circumstance like this” after Trump targets funding

10:51

Sesame Street has a new home at Netflix, where the children’s show’s 56th season will air later this year. 

Ninety hours of previous programming will also become available on the streaming platform, Sesame Workshop, the non-profit behind the show, announced Monday. 

The new season will feature format changes that provide for more interaction and highlight familiar segments like “Elmo’s World” and Cookie Monster’s Foodie Truck, Sesame Workshop said. New episodes will focus on an 11-minute story instead of shorter-format storylines.   

The new Sesame Street season will also air on Public Broadcasting Service stations and PBS KIDS streaming platforms the same day they air on Netflix. 

“This unique public-private partnership will enable us to bring our research-based curriculum to young children around the world with Netflix’s global reach, while ensuring children in communities across the U.S. continue to have free access on public television to the Sesame Street they love,” Sesame Workshop said in a statement.

The deal between Sesame Workshop and Netflix comes after President Trump earlier this month signed an executive order that seeks to end federal funding for PBS and National Public Radio.

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Unpacking British Shows’ Enduring Appeal to American Audiences

Bridgerton was the most-watched streaming original in the U.S. for 2024. Cr. Liam Daniel/Netflix © 2022

How does a British four-episode limited series not based on any pre-existing intellectual property, with no aliens, magical sorcerers or action sequences become one of Netflix’s most popular shows ever? March’s Adolescence—which follows a family after their young son is arrested for the murder of a classmate—did exactly that, landing behind only Stranger Things and Wednesday despite the absence of any marketable stars (with all due respect to Stephen Graham’s talent) or franchise recognition. 

While the U.S. is famously the largest exporter of entertainment, the U.K. follows closely behind. Streaming has globalized audience tastes, with certain British imports consistently capturing American attention. 

Let’s explore how the U.K. funnels top-tier programming to the U.S. and identify the genres and formats that keep wrangling American hearts and minds. 

British TV and film premieres have more than doubled between 2020 and 2024, according to media research firm Parrot Analytics. Yet this surge primarily rode the wave of the early streaming boom which enjoyed a full-force money hose of resources that have since been pulled back a bit. 

From 2018-2024, the supply of British TV series and films outweighs the audience demand for such content in the US, per Parrot. This suggests investment could be slightly pulled back. The average annual American audience demand share for British TV (5.6 percent) and film (6.7 percent) has remained steady in that span, proving the enduring appeal of British storytelling, acting talent and production quality. But there are specific styles that boast more breakout potential in the U.S. than others.

Scripted dramas and thrillers

We Americans love juicy drama dripping in titillating thrills (and, yes, I’ve appointed myself spokesman for all Americans here). Our content preferences follow suit, particularly with historical and suspense-driven dramas. 

Netflix’s British romantic romp Bridgerton (which debuted its third season last year) claimed the title of the most-watched streaming original in the U.S. for 2024, according to Nielsen. Older series still remained relevant to U.S. audiences, too. Peaky Blinders (gangster drama) and Downton Abbey (period family drama) were both among the top 15 most in-demand U.K. series in the U.S. last year, per Parrot. 

Long-running sci-fi series such as Doctor Who (an optimistic time-and-space galavanting adventure show) and Black Mirror (a bleak dystopian exploration of humanity’s abuse and over-reliance on technology) both maintained high demand. Crime drama Fool Me Once ranked as one of the most-watched U.K. shows on Netflix last year globally, according to the streamer’s engagement reports and FlixPatrol, and the seventh most-watched streaming original in the U.S., per Nielsen.

Clearly, we’ve developed an affinity for British “prestige” dramas with familiar settings, historical connections, genre elements and a heaping helping of quality intrigue. 

Reality and competition formats

Unscripted programming serves as cost-effective, laundry-folding content that ups engagement without breaking the bank. This trend continued last year with shows such as Love Island UK and The Great British Bake Off ranking among the 12 most in-demand U.K. series in America. These programs also featured in Samba TV’s Top 10 weekly streaming charts whenever new seasons launched, indicating a loyal high floor of returning viewers. 

Netflix—the Kansas City Chiefs of streaming—has strategically invested in unscripted British programming. Love Is Blind: UK pulled in a healthy 141.8 million global views in 2024. Game and panel shows contributed as well, with Paramount+’s comedy competition Taskmaster ranking fifth in demand. 

Simply put, American audiences flock to unscripted British series that combine distinctive British humor, romantic competition and gossipy goodness. We’re very simple creatures. 

Kids and family programming

Children’s animation forms an integral genre for the entertainment industry and yet another source of resonant British programming. Long-running preschool franchises such as Peppa Pig, Thomas & Friends and Little Baby Bum all ranked in the top 20 for U.K. content demand in the US. Globally, Peppa Pig generated more viewing hours than any Netflix kids series in 2024, British or otherwise, with Season 6 alone logging nearly 50 million views. Pretty good. 

It’s worth noting that Nielsen’s most-streamed show of 2024 was Australian export Bluey (Disney+), underscoring the general popularity of animated family content. When it comes to U.K. flavors, globally recognizable kids brands continue drawing young U.S. viewers. 

Quirky comedies and other formats

Brits boast a distinct sense of humor and a singular ability to blend the morbid with the joyful. This stretches deep into legacy libraries, where classic hits like Mr. Bean continue to rank highly. It also bodes well for contemporary pop culture. Recent hits such as The Gentleman (crime comedy) and Baby Reindeer (dramedy/black comedy) delivered meaningful viewership in 2024. Both series were among the five most-viewed U.K. Netflix titles globally. The Gentleman enjoyed a seven-week run on Nielsen’s U.S. streaming lists while Baby Reindeer lasted five weeks. 

Even docuseries gained traction, with Netflix’s long-running sports-doc Formula 1: Drive to Survive ranking among the 25 most-watched U.K. series globally and as a top 65 in-demand British import in the US.

Genre blends that lean on humor as well as engaging docuseries (ideally tied to major IP) can help attract U.S. engagement to British entertainment. 

Major takeaways

The U.K. market has long produced high-quality dramas, kids animation, comedies and documentaries with compelling narratives and strong characters. Recent breakout series have demonstrated a unique ability to remix familiar intellectual property, revisit historical time periods with striking creativity, or deliver achingly human stories that are simply outstanding.

Scripted series like Sherlock, Peaky Blinders, The Crown, Fleabag, Doctor Who and Downton Abbey, alongside winning recyclable unscripted formats like Love Island and Love Is Blind: UK, provide roadmaps for other markets hoping to develop and deliver globally resonant programming. Adolescence perfectly exemplifies how quality and innovation collide to produce huge results. 



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Your Brain Wasn’t Built for This. Algorithms Know It.

As algorithms guide our every move, the line between convenience and control gets blurrier. Unsplash+

In March 2021, a driver in Charlton, Massachusetts, plunged his car into Buffumville Lake while following GPS directions. Rescue teams were called to recover the completely submerged vehicle from 8 feet of water. The driver thankfully escaped with just a few minor injuries. When asked why he drove into a lake despite being able to see the water ahead, his answer was simple: the GPS told him to go that way. We’ve all heard these stories, and let’s face it, they sound ridiculous. But here’s the thing: We are all somewhere on this spectrum of conveniently handing over decisions to our friendly bots.

The Silent Surrender of Decision-Making

As a society that prizes autonomy and independence, it’s surprising that we’ve gradually outsourced more of our decision-making to algorithms, often without even realizing it. What began with navigation has now expanded into nearly every aspect of our lives. We defer to recommendation engines for what to watch, read, eat and believe. We consult A.I. for career advice rather than developing our own criteria for meaningful work. We ask chatbots about relationship compatibility instead of honing our emotional intelligence. It’s hard to see where the machines end and our minds begin. Digital tech is now a literal extension of our minds, and we urgently need to treat it as such.

The convenience is undeniable. Why struggle with choices when an algorithm can analyze thousands of variables in milliseconds? Why develop your own expertise when you have access to a myriad of geniuses in your pocket? But this convenience comes with a subtle cost: our agency as human beings. We think of technology as supercharging what we want to do anyway, but there’s a thin line between facilitating what we want and manipulating it. The way this happens is often so subtle that we barely notice it happening, explains Karen Yeung, a scholar researching what she calls “hypernudging,” or how A.I. shapes our preferences.

Music streaming services don’t merely serve what you like; they gradually shift your musical taste toward more commercially viable artists by controlling your exposure. News aggregators don’t just deliver information; they subtly emphasize certain perspectives, slowly molding your political opinions. Media theorist Marshall Mcluhan recognized this dynamic decades ago when he shared the observation that first we shape our tools and then our tools shape us. Today’s algorithms don’t just respond to our choices; they actively and intimately shape them.

Living in Narrowing Information Landscapes

Any skilled delegator will tell you that one of the most satisfying things about outsourcing decisions is that it frees up the mind. And it’s true. If Sunday mornings are always pancakes, you don’t have to think (or negotiate!) with anyone about what’s for breakfast. The problem is, when we delegate our primary information feeds—news, search and social media—it starts narrowing down our core understanding of reality. To some extent, this is essential for our sanity, as there is simply too much information to process. But what happens to our ideas, motivations and actions when what we perceive as the world—our reality—is increasingly limited?

Multiple algorithmic effects are at play simultaneously. Despite the illusion of infinite choice, our information landscape narrows through personal filtering and cultural homogenization, leaving us with increasingly limited perspectives. In Filterworld, Kyle Chayka explains how algorithms have flattened culture by rewarding certain engagement patterns. Content creators worldwide chase similar algorithmic rewards, producing remarkably similar outputs to maximize visibility. TikTok-optimized homes, Instagram-friendly cafés and Spotify-formatted songs are all designed to perform well within algorithmic systems.

This one’s for Algorithm Daddy!” explains actress and activist Jameela Jamil, as she posts a selfie in a revealing dress—a gamified move she feels she has to make whenever she starts noticing the algorithms suppressing her more substantive social justice content. Cultural diversity suffers similarly because content not in English is less likely to be included in A.I. training data.

Hundreds of people interviewed described this paradoxical feeling: overwhelmed by choice and a bit suffocated by algorithmic recommendations. “There are endless options on Netflix,” one executive said, “but I can’t find anything good to watch.” How can we make truly informed choices when our information diet is so tightly curated and narrowed?

Our Gradual Brain Atrophy

famous study of London taxi drivers showed that their hippocampi—the brain regions responsible for spatial navigation—grew larger as they memorized the city’s labyrinthine streets. Thanks to neuroplasticity, our brains constantly change based on how we use them. And it works both ways: when we stop navigating using our senses, we lose the capacity to do so. For example, when we rely on A.I. for research, we don’t develop the core skills to connect ideas. When we accept A.I. summaries without checking sources, we delegate credibility evaluation and weaken our critical thinking. When we let algorithms curate our music, we atrophy our ability to develop personal taste. When we follow automated fitness recommendations rather than listening to our bodies, we diminish our intuitive understanding of our physical needs. When we let predictive text complete our thoughts, we start to forget how to express ourselves precisely.

In The Shallows, Nicholas Carr explores how our brains physically change in response to internet use, developing neural pathways that excel at rapid skimming but atrophy our capacity for sustained attention and deep reading. The philosopher-mechanic Matthew Crawford offers a compelling antidote in Shop Class as Soulcraft, arguing that working with physical objects—fixing motorcycles or building furniture—provides a form of mental engagement increasingly rare and precious in our digital economy. These are important and tangible trade-offs that fundamentally change us, and while they may seem inevitable in our digital worlds, recognizing how we’re shaped by every tool we use is the first step toward becoming more aware and intentional about technology.

Reclaiming Our Algorithmic Agency

The good news is that there are ways to regain control and maintain human agency in our digital lives. First, recognize that defaults are deliberate choices made by companies, not neutral starting points. Research consistently shows that people rarely change default settings. Did you know you can view Instagram posts chronologically rather than by algorithm-determined “relevance”? How many people utilize ChatGPT’s customization features? These options often exist for power users but remain largely unused by most. It’s not just about digging into the settings; it’s a mindset. Each time we accept a default setting, we surrender a choice. With repetition, this creates a form of learned helplessness—we begin to believe we have no control over our technological experiences.

Second, consider periodic “algorithm resets.” Log out, clear your data or use private browsing modes. While it’s convenient to stay logged in, this convenience comes at the cost of increasingly narrow personalization. When shopping, consider the privacy implications of centralizing all purchases through a single platform that builds comprehensive profiles of your behavior. Amazon Fresh, anyone? Third, regulatory frameworks that protect cognitive liberty should be supported. As A.I. is able to read thoughts and manipulate them, Professor Nita Farahany is among those making the case for a new human rights framework around the commodification of brain data. If not, Farahany believes that “our freedom of thought, access and control over our own brains, and our mental privacy will be threatened.”

The algorithmic revolution promises unprecedented benefits. But many of these threaten to come at the cost of our agency and cognitive independence. By making conscious and intentional choices about when to follow algorithmic guidance and when to do our own thing, we can stay connected to what we value most in each situation. Perhaps the most important skill we can develop these days is knowing when to trust the machine and when to trust our own eyes, instincts, and judgment. So the next time a bot tries to steer you into a metaphorical lake, please remember you’re still the driver. And you’ve got options.

Menka Sanghvi is a mindfulness and digital habits expert based in London. She is a globally acclaimed author and speaker on attention, tech and society. Her latest book is Your Best Digital Life – Use Your Mind to Tame Your Tech (Macmillan, 2025). Her Substack newsletter, Trying Not To Be A Bot, explores our evolving relationship with A.I.



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Lovie Simone stars in Netflix’s bold new adaptation of Judy Blume’s “Forever”



Lovie Simone stars in Netflix’s bold new adaptation of Judy Blume’s “Forever” – CBS News










































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Actor Lovie Simone discusses her lead role in “Forever,” a new Netflix series exploring teenage romance and self-discovery in 2018 Los Angeles.

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