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Why this major carmaker thinks in-car screens have reached their peak

In this era of wall-to-wall screens, you’d be forgiven for thinking in-car displays are taking over automotive interiors, and that buttons and switches are going the way of the dodo. Hyundai reckons that’s not the case.

“We will see a return of the analogue, and the reduction of screens. It’s going to take one or two generations,” Hyundai Motor Group chief creative officer Luc Donckerwolke recently told media including CarExpert.

“Depending on the type of vehicle, you will see less screens.”

He explained this will be different depending on the type of the vehicle.

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“Mainstream vehicles will utilise screens mainly for a couple of generations. Basic cars will have the bring-your-own-device parameter, and the luxury cars will certainly have screens but they will be seconded by voice control.

“You will see less dependence on these screens.”

Genesis last month revealed its X Gran Equator concept, a luxury off-roader that has four small screens looking more like gauges, but no traditional touchscreen.

In an age when even the cheapest Kia Picanto has a touchscreen, vehicles without one are rare – at least in Australia.

You can buy a Suzuki Jimny Lite here featureing a more 2000s-style bank of buttons and knobs, while in the Japanese market various entry-level vehicles like the Toyota GR86 RC simply have a blank where a touchscreen would be.

Some recently revealed vehicles such as Amazon’s Slate electric ute feature a smartphone mount located where you might expect a touchscreen to be. Citroen’s C3 comes standard with a smartphone dock, which the company says uses an app and the car’s NFC wireless capabilities to quickly connect the phone to the car.

“Simply, people have their phone and normally they have everything that they need in terms of applications and utilities in their phone,” said Mr Donckerwolke.

Genesis’ design chief isn’t just seeing the future of in-car displays through the prism of a designer, and he raised safety concerns about a trend that has become increasingly prolific among, in particular, Chinese brands.

“We have to make sure that screens are not forcing you to go into sub-menus for operations that we required only one touch of a button for before,” he said.

“If you rely only on screens, you are tending to go away from the fact to have the hands on the steering wheel and the eyes on the road which is for me the most important factor of safety.”

Many brands like Tesla, Xpeng and Leapmotor utilise virtually no physical switchgear, with almost every function accessible via the touchscreen or by using the voice assistant.

Digital instrument clusters and infotainment touchscreens have also been joined by separate climate control screens (see: Audi, Land Rover) and passenger displays (see: Jeep, Ram, Porsche).

You’ll find rear climate displays in some brands’ vehicles (eg: Tesla) as well as rear displays for viewing media (see Genesis, GMC, Lexus).

As screens have permeated through interiors, some brands have introduced enormous screen assemblies. Mercedes-Benz’s MBUX Superscreen incorporates a digital instrument cluster, infotainment touchscreen and passenger display under one piece of glass.

Cadillac and Lincoln have gone even further, having not only one continuous pillar-to-pillar screen in some of their luxury vehicles but also a separate touchscreen underneath for controlling key functions like the climate control.

Even Hyundai’s own Genesis brand has an expansive – if not quite pillar-to-pillar – 27-inch display incorporating the instruments and infotainment.

The risk here is what looks fabulous on the showroom floor could look out-of-date just a few years later. That’s arguably more so with luxury cars, where all the wood and leather and craftsmanship can be undermined by outdated user interfaces – something premium brands didn’t have to worry about in decades past.

“I think that the main issue with big screens as well is you have to always update the contents, and other industries do that much better than the automotive industry,” said Mr Donckerwolke.

“There is a danger to have big screens and not the right quality of contents.”



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Genesis to tackle electric, plug-in hybrid BMW, Benz SUVs with new range-extender

The mid-size luxury SUV segment includes everything from hybrids to plug-in hybrids and fully electric vehicles, and now Genesis is about to throw in another type of electrification.

The Korean luxury marque is set to launch an extended-range electric vehicle (EREV) version of its GV70, which Korean Car Blog reports will debut in December 2026.

It’ll reportedly use a modified version of the E-GMP platform underpinning dedicated electric vehicles (EVs) within the Hyundai Motor Group such as the Genesis GV60 and Kia EV9.

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EREV technology has become increasingly popular in China, employed by auto brands like Deepal and Leapmotor, but hasn’t been employed by many brands outside of that market.

Like plug-in hybrids (PHEVs), EREVs typically feature a battery much larger than a traditional hybrid but usually smaller than a traditional EV’s.

A petrol engine acts as a generator to recharge the battery when needed, though you can still charge an EREV as you would a PHEV or EV. Unlike a PHEV, however, an EREV’s combustion engine doesn’t directly drive the wheels.

Hyundai Motor Group’s upcoming EREVs – set to also include an SUV for the Hyundai brand – will offer a claimed combined range of over 900km when fully charged, while offering an “EV-like driving experience”.

A previous Korean Car Blog report said the GV70 EREV would use a 40kWh battery pack and offer more than 200km of electric range.

Genesis announced last year that it would roll out what it referred to as hybrid vehicles, despite previously indicating it would skip past these powertrain types to pure electric vehicles ahead of a targeted EV-only date of 2030.

“Five years back we anticipated that the EV era would arrive very quickly, and we really wanted to be a leader and a disruptor in the EV space,” said Genesis global boss Mike Song.

“Electrification is still our vision. We will have 100 per cent electrified vehicles, but the market and the customers now want hybrid more than EV, so we really want to bring Genesis hybrid into the market as soon as possible.

“We will apply it to as many models as possible.”

In addition to EREVs, Genesis is also reportedly rolling out a more traditional hybrid powertrain – its new turbocharged 2.5-litre four-cylinder system – to the G80 and GV80.

Genesis Australia has confirmed it wants to offer hybrid models to the local lineup as soon as they’re available.

Globally, Genesis has never offered hybrids, PHEVs or EREVs, but it offers a range of EVs.

These include the GV60, which employs the dedicated E-GMP platform, but also the Electrified GV70 and Electrified G80, which are based on combustion-powered vehicles.

The Electrified GV70 battles the likes of the Audi Q6 e-tron, BMW iX3 and Lexus RZ, while the upcoming EREV version will have no direct competitors in the Australian market – though there are mid-size luxury PHEV SUVs like the Audi Q5 and Lexus NX.

MORE: Everything Genesis GV70



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