Swiggy has launched ‘Swiggy Serves’, in partnership with Robin Hood Army, to reduce food wastage across its value chain
Swiggy plans to redistribute surplus food from its restaurant partners to underserved communities, a move aimed at addressing hunger
In 2019, Zomato launched a similar initiative in collaboration with non-profit Feeding India to help underserved communities with regular meals
Listed foodtech major Swiggy has launched a new campaign ‘Swiggy Serves’ in an effort to reduce food wastage across its value chain.
Swiggy plans to redistribute surplus food from its restaurant partners to underserved communities, a move aimed at addressing hunger across the country, the company said in a statement.
The Sriharsha Majety-led company has joined hands with Delhi NCR-based non-profit Robin Hood Army for the Swiggy Serves initiative. It aims to provide 50 Mn meals to underserved communities by the end of 2030.
Through the pilot of the newly-launched campaign, the duo has already redistributed 2,000 meals across 33 cities with participation from more than 126 restaurant partners.
Swiggy said several renowned brands such as Birayni By Kilo, Dana Choga, Vardhas, B.Tech Momos Wala, Samosa Singh, Babai Tiffins, Dosa Anna, Urban Tandoor, among others, have signed up for the new initiative.
It is pertinent to mention Swiggy’s rival Zomato launched a similar initiative in 2019, in collaboration with non-profit Feeding India, to reduce hunger, malnutrition and food wastage. The same year, the Deepinder Goyal-led foodtech company also acquired Feeding India.
(The story will be updated soon)
