A partnership for good
At an event at American Honda Headquarters in Torrance, CA, American Honda President and CEO Kazuhiro Takizawa was joined by the U.S. Olympic & Paralympic Committee, LA28 representatives, community business partners, as well as Olympic and Paralympic stars to celebrate their announcement the automaker’s support and expanding involvement in the LA28 Olympic and Paralympic games. On top of being a founding partner with LA28, the Japanese automaker is taking its support a step further.
Honda
Honda will deliver a fleet of accessible vehicles, along with a “wide range of mobility products,” and will also donate $1 million over a multi-year period to U.S. Olympic and Paralympic participants who require support. This support also extends to the athletes participating in the 2026 Winter Games in Milan-Cortina.
Honda
“Honda will help the world’s greatest athletes pursue their dreams in 2028 as a Founding Partner of the LA28 Olympic and Paralympic Games. Honda, which established its first U.S. operations in Los Angeles in June 1959, will also serve as the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games and upcoming Olympic and Paralympic Winter Games Milano Cortina 2026,” the company said in a statement.
Both Honda’s and Acura’s lineups will be represented in the donation roster. The upcoming all-electric Honda 0-series EVs and the upcoming Acura RSX EV will be deployed alongside the funky, folding Honda Motocompacto e-scooter, side-by-sides, and motorcycles. Honda and Acura vehicles will also be the only models used as pace cars for endurance events during the games.
Final thoughts
Back in 1959, Honda opened its first U.S. store in Los Angeles, CA, selling scooters and motorcycles. In many ways, they endeared themselves to the community while establishing a foothold in the United States. Angelinos like me grew up knowing that Honda was deeply ingrained in the SoCal culture, so it’s nice to see them embrace such an event with so much dedication and devotion.
