Online travel aggregator EaseMyTrip has partnered with Hyperface, Asia’s first credit cards as a service (CCaaS) platform, to drive customer engagement by enhancing existing card programmes and launching new co-branded credit card programmes.
As part of the deal, Hyperface will help EaseMytrip onboard new customers and launch hyper-personalised campaigns for existing customers, the Delhi NCR-based travel tech company said in an exchange filing today (November 7).
Founded in 2018 by the brother trio of Nishanth, Rikant and Prashanth Pitti, EaseMyTrip enables customers to book flights, trains, buses, hotels and holiday packages.
Shares of EaseMyTrip were trading nearly 1% lower at INR 33.1 apiece on the BSE at 2:55 PM today.
The partnership is expected to benefit EaseMyTrip’s co-branded credit and debit card programmes with existing banking partners. The company said that these initiatives will help its customers manage their cards, ensuring greater convenience and value.
“We are excited to partner with Hyperface in our mission to deliver the best possible financial products to our customers. This collaboration is a significant step towards enhancing our card programs and ensuring our customers benefit from a seamless, value-added experience,” said Rikant Pittie.
The development comes at a time when EaseMyTrip is expanding its business and diversifying its product offerings to shore up revenue.
In September, EaseMytrip incorporated a wholly owned subsidiary Easy Green Mobility to foray into the electric bus manufacturing market. The company aims to operate over 2,000 ebuses across the country by 2027-28.
The same month, the company said it would acquire stakes in Rollins International and Pflege Home Healthcare Center, marking its foray into the medical tourism sector.
Prior to that, EaseMyTrip ventured into the insurtech sector with the launch of its new insurance arm, EaseMyTrip Insurance Broker.
Recently, the startup also acquired a 5% stake in B2B travel Portal E-Trav Tech Limited as part of its aim to diversify its portfolio in the non-air segments.
It is pertinent to note that EaseMyTrip posted a net profit of INR 33.9 Cr in the June quarter (Q1) of the financial year 2024-25 (FY25) on an operating revenue of INR 152.6 Cr.
