Micromax Informatics, India’s home-grown consumer electronics brand, and Phison, an innovator in NAND controller and NAND storage technologies, have launched MiPhi, a strategic joint venture. To enhance GPU efficiency and deliver advanced NAND storage solutions, MiPhi will introduce the world’s lowest per-token cost and energy consumption for AI use cases, the company claims.
Through MiPhi, the joint venture aims to empower the Indian market with cutting-edge NAND storage solutions. The collaboration will leverage Micromax’s customer relationships within India and Phison’s expertise in NAND storage technology to foster a synergistic partnership that expands opportunities and business growth across enterprise, consumer, embedded, AI, and security applications within India’s tech ecosystem and specific agreed-upon regions.
“We are thrilled to announce our joint venture with Phison, uniting our capabilities to drive a new wave of innovation in the Indian technology landscape,” said Rahul Sharma, Co-founder, Micromax Informatics. “By combining our local market expertise with Phison’s critical technological prowess, we are poised to deliver breakthrough solutions. The joint venture kicks off a new chapter to harness the full potential of emerging technologies and contribute to the future of digital transformation across industries. With this venture, we aim to bring down the cost of GPU by 1/10th by bringing the lowest per token cost in the world. This will help us in disrupting the AI landscape not only in India but also in specific agreed-upon regions.”
Phison’s portfolio, with over 2,000 patents, coupled with its commitment to R&D—investing 80% of its OPEX (Operating Expense)—equips the company to provide vital technical insights into MiPhi’s operations.
“India has been a hub for technological growth, and now the vision set forth from the government further enables homegrown companies to innovate at an exponentially higher rate,” said K.S. Pua, CEO of Phison. “Phison is delighted to partner with Micromax. Together, we are committed to leveraging our combined resources and expertise to establish MiPhi as a leading force in India’s NAND storage ecosystem. By uniting Micromax’s local market understanding with Phison’s world-class storage technologies, we’re well-positioned to create impactful solutions across SMBs, automotive, IoT, AI, enterprise workloads, and beyond.”
As a part of the joint venture, MiPhi’s approach to drive innovation includes local partnerships, where by leveraging Micromax’s established relationships with Indian clients and Phison’s NAND storage solutions, the company aims to strengthen India’s technological infrastructure and boost collaborations across industries.
With its manufacturing sites in Hyderabad – Telangana, Biwadi – Rajasthan and Noida – Uttar Pradesh, the company aims to elevate its manufacturing capabilities in the country.
MiPhi will specialise in custom-designed NAND storage solutions for AI, enterprise, and automotive use cases, addressing the needs of both Indian and specific agreed-upon markets. The joint venture’s focus on innovation and collaboration ensures a connected ecosystem powered by advanced semiconductor solutions. Phison will also provide local RMA services and a sales channel to India and specific agreed-upon regions for efficient customer service.
