Announced in the 2024-2025 state budget, the AVGC-XR Policy 2024 aims to position Rajasthan as a global leader in the AVGC-XR sector by 2030
The policy was officially launched on December 4, 2024, ahead of the ‘Rising Rajasthan Global Investment Summit’, which will be held from December 9-11
The Rajasthan government is focusing on developing skilled workforce, generating employment and entrepreneurship opportunities among youth in the domain
Rajasthan chief minister Bhajan Lal Sharma has launched the animation, visual effects, gaming, comics and extended reality (AVGC-XR) policy 2024, which was announced in this year’s Budget. The policy’s objective is to make Rajasthan a global hub for AVGC-XR by 2030.
The official launch of the policy took place ahead of the ‘Rising Rajasthan Global Investment Summit’. The launch event was attended by senior government officials and dignitaries from the state.
The AVGC-XR domain will be a major focus area during the upcoming Summit, which will be held from December 9-11, as the state government doubles down to boost innovation in the sector. The Summit is envisaged to elevate Rajasthan as a top-tier hub for investment and innovation, drawing global investors, NRIs, industry leaders, and policymakers.
“Rajasthan’s AVGC-XR policy will be a bold leap into the future, positioning the state as a vital pillar in India’s burgeoning AVGC-XR ecosystem. By blending its timeless heritage with cutting-edge innovation, Rajasthan is fostering talent, enabling entrepreneurship, and building an infrastructure that will drive India’s creative economy forward and establish a global footprint in the world of immersive technologies,” the chief minister said during the policy launch.
Rajasthan, which is counted among the key emerging startup and entrepreneurship hub, boasts more than 600 startups in the AVGC-XR domain with Altie Reality in Jaipur and Culenz and Artflixare in Udaipur leading the way. The state aims to increase the number of AVGC-XR startups to 3,000 by 2030, further enhancing its creative ecosystem.
“Rajasthan’s forward-thinking AVGC-XR policy will set a new benchmark for India’s creative economy, positioning the state as a pivotal hub in the national ecosystem and a catalyst for innovation and growth,” said Archana Singh, secretary & commissioner, Department of Information Technology and Communication (DOIT&C), government of Rajasthan at the launch event.
Rajasthan Poised To Become Hub Of AVGC-XR Startups
The AVGC-XR sector is increasingly becoming an increasingly attractive area for investors within Rajasthan’s startup ecosystem. The government’s proactive approach in creating favourable policies and infrastructure is expected to attract both national and international investors to the state.
With a supportive policy framework and investment in infrastructure, the state is poised to capture a significant portion of India’s AVGC-XR market, which is projected to grow from $3 Bn to over $26 Bn by 2030. India’s current share of the global AVGC-XR market is just 1%, but the country aims to reach 5% by 2025, and Rajasthan plans to play a key role in this growth.
The state is set to emerge as a thriving hub for AVGC-XR startups, driven by the following factors:
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- Government Support: The state government has allocated INR 1,000 Cr in its 2024-25 budget towards developing the AVGC-XR sector.
- Infrastructure Development: The establishment of high-tech AR/VR labs and subsidised coworking spaces is enhancing startups’ accessibility to advanced tools.
- Talent Pool: Comprehensive skill development programmes are being implemented to nurture a skilled workforce ready to meet industry demands.
- Educational Institutions: Several universities in Rajasthan are collaborating with industry leaders to offer cutting-edge research and development support and educational courses in the AVGC-XR domain.
- Role Of Incubators & Accelerators: The policy outlines plans to establish Atal Innovation Studios and Accelerators program in key cities like Jaipur, Udaipur, Bikaner, and Bharatpur. These hubs will provide mentorship, resources, and networking opportunities to support emerging entrepreneurs.
- iStart programme: The Rajasthan government’s iStart programme will focus on the AVGC-XR domain over the next few years. The initiative aims to provide a conducive environment for startups by offering financial support, mentorship and access to resources necessary for growth in this rapidly evolving sector.
- Government Support: The state government has allocated INR 1,000 Cr in its 2024-25 budget towards developing the AVGC-XR sector.
The Vision For The Future
The AVGC-XR policy aims to generate over 50,000 jobs by 2030, providing significant employment opportunities for Rajasthan’s youth. With a focus on research and development, the policy aims to encourage young creators to experiment with new ideas and explore emerging digital technologies. A key objective is to produce content that reflects Rajasthan’s rich cultural heritage, enabling local entrepreneurs to develop globally recognized intellectual properties.
In addition to fostering economic growth, the policy aims to empower local talent and artisans by blending technology with creativity. This approach is expected to give rise to a new generation of creators who will shape the future of digital content and immersive technologies.
Rajasthan’s bold embrace of the AVGC-XR sector places the state at the forefront of India’s digital transformation and enhances its potential to become a global leader in the creative tech space.
