EVs are still charging ahead (pun intended)

Electrification was and is the tsunami that eclipsed autonomous driving as the next big wave in the automotive industry. Despite the slowing growth rate that began in 2024, there’s no stopping the onslaught of EVs globally. This easily counts as the automotive industry’s biggest transformation since the invention of the assembly line. With tightening emissions regulations, shifting consumer demands, and intensifying global climate targets, automakers are racing to electrify their lineups. There are still obstacles such as battery technology, infrastructure challenges, and EV adoption behaviors, but every major automaker is still on board with EVs.

While some legacy brands have pared their growth plans back, others are still committed to going fully electric in the not-too-distant future. As we approach the end of the decade, here’s a detailed look at what every major automaker has planned for their electric vehicle lineup by 2030.

General Motors

GM has been one of the most vocal about its EV ambitions. GM initially planned to reach 1 million EV production capacity in North America by 2025, but that target is in question due to slowed production timelines. By 2030, the automaker aims to offer 30 all-electric models globally, with more than two-thirds of them available in North America. GM plans to expand its EV lineup, including models from Chevrolet, Cadillac, and GMC, all underpinned by the Ultium battery platform. The Chevrolet Equinox EV has found great success and is one of the best-selling EVs in the U.S. market today. 

Target by 2030: Over 1 million EVs sold annually in North America; the majority of the vehicle portfolio electrified.

Ford

Ford’s EV plans have changed to be more conservative given changes in the market, but its plans are still ambitious. By 2030, the company wants 50% of its global sales to consist of EVs. A new EV platform is in development, and Ford is building two huge battery plants in the U.S. through its BlueOval SK joint venture. Ford is also focusing on a new platform for smaller, less expensive EVs based on what buyers want. The automaker will launch a mid-size electric pickup truck in 2027 as the first affordable vehicle using the platform, and is also investing in battery technology to lower costs and expand U.S. battery production. Ford even plans to launch a new electric commercial van in 2026 and expand its commercial vehicle lineup to be fully zero-emission capable. 

Target by 2030: 50% of its global vehicle sales to be fully electric. 40–50% of its U.S. vehicle sales to be electric (including BEV, FCEV, and PHEV).

Stellantis

Stellantis has been struggling of late, but that doesn’t mean it doesn’t have a plan for its expansive suite of brands, which includes Jeep, Dodge, Ram, Chrysler, and Fiat. Stellantis has a complex and ambitious EV strategy, and it has to make up for some pretty big losses over the past year. The company has committed to launching 75 battery-electric vehicles globally by 2030, with 25 EVs aimed for the U.S. market. Ambitiously, it aims for 100% of sales in Europe and 50% in the U.S. to be EVs by 2030. Jeep has already revealed EVs like the Recon, Wagoneer S, and the recently dropped electric Compass, while Dodge debuted its Charger muscle car electric, but with poor results. Ram will join the EV truck space with the 2026 Ram 1500 REV.

Target by 2030: 50% EV sales in the U.S., 100% in Europe.

Toyota/Lexus

Toyota/Lexus has been pretty cautious when it comes to full battery-electric vehicles. Its only current EV offerings are the bZ4x (bZ for 2026) and the RZ. However, the company has signaled a shift, announcing plans for 10 global models by 2027, 30 models by 2030, and an investment of $70 billion in electrification. Its battery investment includes the development of solid-state batteries with extended range and faster charging capabilities, and plans to begin mass production around 2030. Toyota is also betting on solid-state battery tech, which could dramatically increase range and reduce charging times.

Target by 2030: Toyota aims for 70% of its new vehicle sales in the U.S. to be electrified, encompassing hybrids, PHEVs, BEVs, and FCEVs. 30 BEV models by 2030.

Honda/Acura

Honda plans to phase out internal combustion engines (ICE) in major markets by 2040, with a more gradual EV rollout leading up to 2030. It has announced 30 new EV models globally by 2030, with an annual production capacity of 2 million units. The Honda Prologue SUV (built in partnership with GM) marks the brand’s first serious EV effort for North America, and it has become one of the best-selling EVs in America in a very short time. Honda is also developing a new global EV platform dubbed e:Architecture for models launching later this decade. Honda had planned for Acura to lead its EV charge, with 60% of its sales to be electric by 2030, but the market shift has led Acura to slow its electric roll and reintroduce hybrids, which it wanted to bypass on its path to EVs.

Target by 2030: 2 million EVs annually; 30 EV models globally.

Hyundai /Kia/ Genesis

Hyundai Motor Group is one of the most aggressive Asian automakers when it comes to EVs. They have proven themselves in the real world, too. With brands like Hyundai, Kia, and Genesis, the group plans to sell 3 million EVs per year by 2030 and launch 31 new EV models across its brands. In 2024, Hyundai sold 61,727 EVs in the U.S. The company’s IONIQ 5 was one of the best-selling EVs, with 44,400 models sold. Kia was close with 56,099 electric vehicles sold in the U.S. last year. The IONIQ 7, IONIQ 9, and the Kia EV4 will be coming soon, while Genesis currently has three EV models: the GV60, the Electrified GV70, and the Electrified G80. It plans to get more all-electric new vehicles on the road in the next few years, potentially bringing an electrified G70 sedan, and attain carbon neutrality by 2035.

Target by 2030: 3 million EVs per year; 31 EV models globally.

Volkswagen Group

The Volkswagen Group was taking some big hits last year with the interruption of its ID.4 production, but it’s back up to speed and selling like hotcakes in 2025. VW Group, which includes VW, Audi, and Porsche, plans to become the world’s top EV seller by 2030. It plans to launch numerous new EV models, develop more affordable EVs, and expand its EV production capacity. VW is also investing heavily in battery cell production and charging infrastructure. The group is aiming for 70% of its European sales and 50% of its U.S. and China sales to be EVs by the end of the decade. Porsche now needs to boost profits, given the slipping sales of its once popular Taycan. The all-electric Macan has been a hit, but it’s not yet clear when the electrified 718 lineup will arrive.

Target by 2030: Half of global sales electric; Europe at 70%+ EV penetration.

Mercedes-Benz

Mercedes’s original plan was 100% electrification of its entire lineup by 2030. The company now expects sales of electrified vehicles, including hybrids, to account for up to 50% of its sales volume by 2030, essentially amounting to a five-year shift of its forecast for 2025. In 2021, the plan was to hit the 50% mark by 2025. The EQ family—EQE, EQS, and EQB—is expanding, and Mercedes is developing new EV platforms for cars, SUVs, commercial vans, and performance models. However, its large electric SUV platform has been put on hold as the company is also investing in solid-state battery tech and fast-charging networks.

Target by 2030: 50% of total global sales of electrified vehicles, including hybrids.

BMW Group

BMW’s goals include fully electric vehicles accounting for approximately 50% of its global sales by 2030, along with its broader commitment to reduce CO2 emissions by 80% and meet long-term sustainability goals. To achieve this, BMW is expanding its electrified product lineup and developing a new generation of electric vehicles using the dedicated Neue Klasse EV platform. The German automaker also acknowledges the continued demand for gas and plug-in hybrid vehicles, thus taking a more flexible approach to EV adoption. That said, it still wants Mini and Rolls-Royce to be 100% electric.

Target by 2030: 50% of global BMW sales will be EVs; Mini and Rolls-Royce brands will be fully electric.

Nissan/Infiniti

Nissan was an early EV pioneer with the LEAF, but it has since been overtaken by rivals and is struggling to find an EV partner now that Honda has bowed out. Nissan is placing electrification at the heart of its long-term strategy, dubbed Nissan Ambition 2030, with plans to invest 2 trillion yen (~$13.5 billion) over the next five years to accelerate both its vehicle electrification and technology innovation efforts. In response to growing customer demand for a diverse and exciting vehicle lineup, the company will launch 27 new electrified models—including 19 EVs—by 2030 with the goal of 55% electrification (hybrids, PHEVs, EVs) across Nissan and Infiniti. The Ariya SUV is the first major product from Nissan’s next-generation EV portfolio. Nissan has cancelled plans to build two electric sedans in the United States and will instead focus on electric SUVs. A new LEAF is also finally on the way in the form of an SUV.

Target by 2030: 55% EV mix globally; 100% of new models in key markets to be fully electric

Volvo

Volvo Cars originally planned to sell only fully electric vehicles by 2030, and it was working ambitiously toward that goal. However, Volvo has since revised its EV strategy, admitting that a full transition to electric vehicles may not be attainable in five years. By 2030, Volvo now expects 90 to 100% of its global sales to consist of electrified vehicles, including both EV and PHEV models, with a small percentage of mild hybrid assist vehicles potentially making up the remaining 10%.

Target by 2030: 90 to 100% EV mix globally, which will include both EVs and PHEVs.

Final thoughts

Electrification is a reality, but there have been some market hiccups on the road to some pretty ambitious goals. That doesn’t mean manufacturers are taking their foot off the accelerator, but the pace has slowed. While challenges like charging infrastructure, raw material shortages, and consumer adoption remain, the direction is still very much electric. Some are ahead of the game, others are catching up, and then there are those who will get left behind. 

For consumers, the next five years will bring a wave of new EV options across every segment—from entry-level hatchbacks to luxury sedans and rugged pickup trucks. Whether every automaker meets its 2030 goals remains to be seen, but one thing is clear: the electric future is no longer a question of if, but rather how fast.

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