Ferrari’s first battery-electric vehicle (EV) won’t be revealed in October as it previously advised – instead it will be revealed next year ahead of first customer deliveries later in 2026.
At the company’s Capital Markets Day in Maranello on February 5, Ferrari CEO Benedetto Vigna said the famed Italian performance car brand would unveil its first EV on October 9, but last week he clarified that only its “technological heart” (ie: its powertrain) would be revealed on that date.
It’ll be part of a three-stage global launch for the mould-breaking EV.
The interior of the as-yet-unnamed battery-powered vehicle, which apart from introducing electric power will debut a new four-door Ferrari body style that looks more like a liftback or shooting brake wagon than the Purosangue SUV, will then be revealed early next year.
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Ferrari now says the car’s full exterior reveal won’t take place until the northern hemisphere spring (autumn for us southerners, so March-May) of 2026, ahead of first customer deliveries commencing in October next year.
Now spied testing several times outside Maranello, Ferrari’s first EV has so far only been seen in prototype form wearing what appears to be a modified Maserati Levante body with Ferrari Roma headlights.
The development mule featured fake quad exhaust outlets protruding from the rear of its mismatched bodywork and was heard emitting a synthesised low-pitched V8 rumble.
Little else is known about the EV, however Ferrari has said it’s expected to account for five per cent of its annual sales from 2026.
Based on sales figures from 2024, when Ferrari sold a record 13,752 vehicles globally, that would equate to about 700 EVs annually.
Thanks largely to the 296 GTS, Roma Spider and Purosangue, the Italian carmaker increased its revenue by 11.8 per cent last year, to about US$7 billion (A$10.879bn) based on current exchange rates.
Ferrari’s new battery-powered fastback will join the growing list of electrified vehicles from the Italian brand, including the 296 GTB/GTS supercar and the SF90 Stradale hypercar.
But its first EV comes amid cooling consumer demand for exotic EVs, and a growing list of brands to push back or cancel an upcoming EV, most recently including the Maserati MC20 Folgore supercar.
Ferrari executives have previously told CarExpert that any EV from the hallowed prancing horse brand will remain true to its red-blooded performance ethos.
“Driving thrills are the most important thing within our portfolio and we measure driving thrills in two ways,” said Emanuele Carando, Ferrari’s global marketing director.
“The easiest way is the smile the clients have whenever they drive our car and get out of the car. [This is] the best indication of how fun it is to drive the car.
“But there is a more scientific approach which is longitudinal acceleration, lateral acceleration, braking, gear shifting and sound. Those five elements are the most important elements we evaluate and we build together to develop our cars.”
Since Ferrari announced in February that it would reveal six new vehicles this year, it unveiled the sharper new 296 Speciale in April – its most powerful rear-wheel drive production model ever.
It’s unclear what the other five (four if you include the EV) new models will be, but a hardcore XX version of the SF90 is expected, along with a convertible version, and there’s speculation of a successor or heavy facelift for the plug-in hybrid (PHEV) hypercar, production of which started in 2019 and ended last year.
Other possibilities include a PHEV version of the Purosangue, a replacement for the Roma coupe to be sold alongside the current Roma Spider, and another limited edition Icona series model like the Monza SP1/SP2 and Daytona SP3.
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